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About me

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Olan argo farm

Branding

Product: Organic products

Service: Branding & Packaging

Overview

Olan Argo Farms is a premium organic farm based in Vizag, dedicated to producing high-quality, chemical-free farm products. Rooted in sustainability and purity, the farm focuses on delivering natural products to health-conscious consumers.

I worked on developing a strong brand identity for Olan Argo Farms, ensuring that its values of freshness, purity, and sustainability were reflected in the branding and packaging design.

My Role:

Brand Designer - Branding, Packaging.

Timeline:

4 weeks

Goal

The primary goal of this project was to establish a distinctive and cohesive brand identity for Olan Farm. This involved creating a unique logo, selecting a consistent color palette and typography, and defining a visual language that reflects the brand’s values and vision. In the first phase, we also focused on product packaging design—ensuring that each item not only aligns with the overall branding but also stands out on shelves, communicates quality, and appeals to the target audience.

Design

Understanding the brand, its core values, and target audience was the first step. I then gathered inspiration from competitors, industry trends, and design references. After that, I brainstormed ideas and key elements that best represent the brand. I sketched various ideations in a sketchbook and, finally, selected the most promising concepts to refine into polished designs.

Through multiple iterations, I explored different concepts before finalizing the design by merging "O" and a cow, resulting in the new Olan logo. In the end, I developed two distinct logo marks.

Colour Variation

The green color was chosen for the Olan Farm brand because it symbolizes nature, growth, and sustainability. As a farm-focused brand, green effectively represents freshness, health, and a strong connection to agriculture. It also evokes trust and environmental responsibility, reinforcing Olan Farm’s commitment to natural and eco-friendly practices.

Colour Palette

I utilized a diverse color palette to differentiate product variations, ensuring each hue corresponds to the specific flavors used in the products. This creates a visually intuitive system, making it easier for customers to identify flavors at a glance. The color choices enhance brand identity while reinforcing the natural and fresh essence of each product.

Packaging

The packaging design was quite complex due to the variety of products with different flavors and packaging sizes. To stand out among competitors in Vizag, I developed a unique design approach featuring adorable animal characters that correspond to each product’s flavor. Additionally, all products incorporate an illustrated design that reinforces the brand identity.