Tesla Roadster
Tesla Roadster
Tesla Roadster
Website redesign
Website redesign
Product: Landing Page
Product: Landing Page
Service: UXUI design
Service: UXUI design

Overview
Overview
This case study focuses on redesigning the Tesla Roadster website to enhance user experience, modernize the interface, and improve accessibility. The goal is to create a more engaging and intuitive browsing experience that aligns with Tesla’s futuristic brand identity.
This case study focuses on redesigning the Tesla Roadster website to enhance user experience, modernize the interface, and improve accessibility. The goal is to create a more engaging and intuitive browsing experience that aligns with Tesla’s futuristic brand identity.
This case study focuses on redesigning the Tesla Roadster website to enhance user experience, modernize the interface, and improve accessibility. The goal is to create a more engaging and intuitive browsing experience that aligns with Tesla’s futuristic brand identity.
My Role:
Visual Designer - Research, Viusal design.
Timeline:
3 Days



What’s the Problem?
What’s the Problem?
The current Tesla Roadster website, while visually appealing, has areas that need improvement to enhance the overall user experience. Product information clarity can be improved by making key specifications and details more prominent, ensuring better user understanding. The lack of interactive elements, such as animations and dynamic visuals, reduces engagement and product appeal. Additionally, the website’s mobile responsiveness needs optimization to provide a seamless browsing experience across all devices.
Redesign Approach
Redesign Approach
Analyzed user behavior to identify key pain points and gain insights. Developed low-fidelity sketches that evolved into high-fidelity prototypes. Implemented clean layouts, bold typography, and high-contrast visuals for a modern look. Optimized CTA placement to improve conversion rates. Enhanced engagement with immersive 3D views and smooth scrolling effects.
Analyzed user behavior to identify key pain points and gain insights. Developed low-fidelity sketches that evolved into high-fidelity prototypes. Implemented clean layouts, bold typography, and high-contrast visuals for a modern look. Optimized CTA placement to improve conversion rates. Enhanced engagement with immersive 3D views and smooth scrolling effects.
Analyzed user behavior to identify key pain points and gain insights. Developed low-fidelity sketches that evolved into high-fidelity prototypes. Implemented clean layouts, bold typography, and high-contrast visuals for a modern look. Optimized CTA placement to improve conversion rates. Enhanced engagement with immersive 3D views and smooth scrolling effects.




Conclusion
Conclusion
The redesigned website offers a sleek, user-friendly interface that enhances Tesla Roadster’s digital presence. The improved UI/UX ensures a smoother navigation flow, better information hierarchy, and a more engaging user experience.
The redesigned website offers a sleek, user-friendly interface that enhances Tesla Roadster’s digital presence. The improved UI/UX ensures a smoother navigation flow, better information hierarchy, and a more engaging user experience.
The redesigned website offers a sleek, user-friendly interface that enhances Tesla Roadster’s digital presence. The improved UI/UX ensures a smoother navigation flow, better information hierarchy, and a more engaging user experience.


